Alberto Brandolini’s Keynote at DDD eXchange 2018 (Skills Matter, London)

Alberto Brandolini’s Keynote at DDD eXchange 2018 (Skills Matter, London) “Joys and Pitfalls of Collaborative Modelling”

Alberto Brandolini aka @ziobrando was invited to give a keynote at DDD eXchange 2018, the world’s longest running conference on all the things Domain-Driven Design (at its 10th edition… wow!).

DDDX was organised once again by Skills Matter and it took place at CodeNode, Skills Matter‘s home, right in the right in the middle of the City of London, on April 26 and 27 2018.

Alberto Brandolini addressing the audience during his keynote speech at DDDX 2018 (London).

Alberto, inventor of EventStorming and author of the book Introducing EventStorming – An act of deliberate collective learning, can proudly boast nine #DDDX as public speaker (one of which took place in New York City… from the Big Smoke to the Big Apple and back!), he’s been involved in the event since its first edition, and the majority of his talks were indeed keynotes. Not too bad, isn’t it? 🙂

If you’re reading this blog post, you’re surely looking for the video of Alberto’s keynote at DDDX 2018. You’re not the only one, someone else has been following Zio on twitter

Et voilà: Alberto’s keynote talk, which closed an extremely interesting first day of the conference (with talks from the likes of Eric Evans, Marcello Duarte, Nicole Rauch, Jenny Quillien, Cyrille Martraire, and many more), is titled “Joys and Pitfalls of Collaborative Modelling” and its abstract is:

Modelling together can be a bliss, or it can turn into a painful experience. Shifting from an individual activity to a shared, collaborative one will expose thinking habits and fallacies that play a surprising role in our design process.
In this talk, you’ll explore some of the common pitfalls of collaborative modelling DDD & EventStorming style, and highlight the possible actions to enhance or mitigate the effects of an unconventional approach.

By drawing a parallelism between songwriting and software modelling (raise your hand if you can say what was Alberto’s greatest contribution to the community!), Alberto guides us through his journey made of orange sticky notes and paper rolls taped on the wall. That’s right, we’re talking about EventStorming!
But it’s not only about that.

“Someone close the window please, all the sticky notes are flying away!”

As inspiring as all of his keynotes (you might have noticed his talk has been live-tweeted like crazy during the presentation!), Alberto’s talk deep dives into what he defines the second part of any EventStorming session. Not the Big Picture one, rather the Software Design one.
When you can move on having as a starting point all the bits of your domain that you’ve explored and observed, and once you’ve created a common understanding of the domain among all people present. It’s time to model and design your software now. Good luck! 🙂

People & collaboration. Whether it’s your band or your team, you gotta deal with this issue! 🙂

As mentioned, with constant references & metaphors to the songwriting process among a band, Alberto deals with key issues like working with others, respect, the importance of people and personalities, how to reach an agreement, and how challenging this might be. All things we’ve been dealing with since… day 1 in our lives! 🙂

Curious? This is just a taster, and below you can find the full video, but the article is not over yet! Keep reading until the end…

Well done! Did you know Alberto will be running his EventStorming Master Class (taught in English) in Milan in October? A not-to-be-missed opportunity to learn EventStorming from its source at an unbeatable price.

  • Why you should come over to an EventStorming Master Class in Milan? Read Zsofia Herendi’s blogpost and find out why you should treat yourself to an unforgettable experience!
  • Tickets & Info
  • I know it’s (not) only EventStorming but I like it… we also run a lot of awesome workshops with some of the leading names within the software & tech community. Some manes? Michael Feathers, Joakim Sundén, Gojko Adzic… Keep up to date and sign up to our newsletter now (it’s only once every two weeks)!

Cheers mate! 🙂

Pics credits: Ed Telling, Skills Matter, Cyrille Martaire, Triple D.

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